Alpha-Bits

My wife tried to eat a little generic lightly sweetened cereal with marshmallow bits, and didn't like them. The marshmallow bits were too sweet for her, and the cereal not quite sweet enough. She asked "Where are the Alpha-Bits?" I started looking online to find out if I could find some place that sold it regularly. Well, apparently, Kraft Foods pulled them, after trying a no-sugar variety.

I know there are others out there who can't believe that Alpha-Bits Cereal, by Post, now owned by Kraft Foods, but being sold shortly, are no longer regularly available at any grocery store. Apparently, they will still do occassional "special editions" - We found them at a Super Wal-Mart a few weeks ago), but 1) you never know how long they will remain "on the shelves", and 2) you never know how FAST they will leave the shelves!

I know that one of the reasons many mention is the reason they are no longer available has to do with the fact that American kids are becoming obese. HOWEVER, how can they use this excuse to get rid of whole-grain Alpha-Bits (not the crappy NO SUGAR variety, either - That didn't work at all), but NOT get rid of "Golden Crisp", formerly known as Super Sugar Crisp, whose commercials starred Sugar Bear; Cocoa and Fruity Pebbles, which SURELY has more sugar in them than Alpha-Bits, and that melt into a gooey mass the second you pour milk on them; Honey Comb, a "poor-man's" Alpha-Bits, that has the same problem with melting, albeit slower, as Pebbles, and tastes like a light, air-filled Alpha-Bits; Frosted Shredded Wheat, which OBVIOUSLY has more sugar ON it than regular Alpha-Bits (but probably not Frosted Alpha-Bits)?

Kids are becoming obese because of video-games, television, working parents who buy fast-food and pizza all the time for lunch and supper, lack of "playing outside" (usually for safety concerns), being driven EVERYWHERE (even down the block), etc. Not because they had a bowl of sweetened cereal in the morning!

While Post may be number three in the cereal battle, and apparently stagnent in sales, it seems to me that they could raise some of their bottom line by putting cereals that everyone knows and loves (Alpha-Bits for sure) back on the shelves. I would also venture to say that they could sell quite well in larger batches, online, etc. Well, if and when the RalCorp sale goes through, hopefully it will make them enough money to bring Alpha-Bits back as a regular. (And no screwing around with the recipe, coating, whatever. You can try out different versions after you get the real stuff going! ;-) )

And, while I know the slower-selling products get removed from grocery shelves, it would seem that, say, an online grocery or specialty shop could sell them, still relatively inexpensively, and still make a profit.

Anyway, that's my take on the Alpha-Bit thing. (My wife and I love those things for snacks - with and without milk!)